2017/Bellingham/north-star-principles

North Star Principles was a session at IndieWebCamp Bellingham 2017.

Notes archived from: https://etherpad.indieweb.org/north-star-principles

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IndieWebCamp Bellingham 2017

Session: North Star Principles

When: 2017-05-04 14:25

Participants

• All attendees

Notes

• North Star Principles: What are your brand values? Helps drive the features / values.

Aqua Pets Pseudo Company

Mind-mapping to the principles, ideas from attendees:

Features

• Blue
• Photos of product
• Pet theme
• Testimonials from happy dogs
• Mascot
• Shopping cart
• FAQ
• Safety

Values

• Trustworthy
  • Safety / FAQ
• Engaging / community
  • Instagram
• Playful
  • Blue / mascot
• Membership (Sense of community)

Values will start to become your top-level navigation to build your content strategy, with sub-categories under each. (information architecture basics)

Navigation

• About
  • Who we are
  • FAQ
  • Safety and legal
  • Contact
• Join Us
  • Instagram plugin
  • Contest announcement
  • Member stories
  • Investment opportunities
• (playful)
  • Mascot
• Membership
  • Discussion
  • Meetup

Design 101

• Brief discussion about wireframes
• Books Don't Fear the Whitespace and Don't Make Me Think - recommended