2017/Bellingham/north-star-principles

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North Star Principles was a session at IndieWebCamp Bellingham 2017.

Notes archived from: https://etherpad.indieweb.org/north-star-principles


IndieWebCamp Bellingham 2017

Session: North Star Principles

When: 2017-05-04 14:25

Participants

  • All attendees

Notes

  • North Star Principles: What are your brand values? Helps drive the features / values.

Aqua Pets Pseudo Company

Mind-mapping to the principles, ideas from attendees:

Features

  • Blue
  • Photos of product
  • Pet theme
  • Testimonials from happy dogs
  • Mascot
  • Shopping cart
  • FAQ
  • Safety

Values

  • Trustworthy
    • Safety / FAQ
  • Engaging / community
    • Instagram
  • Playful
    • Blue / mascot
  • Membership (Sense of community)

Values will start to become your top-level navigation to build your content strategy, with sub-categories under each. (information architecture basics)

Navigation

  • About
    • Who we are
    • FAQ
    • Safety and legal
    • Contact
  • Join Us
    • Instagram plugin
    • Contest announcement
    • Member stories
    • Investment opportunities
  • (playful)
    • Mascot
  • Membership
    • Discussion
    • Meetup

Design 101

  • Brief discussion about wireframes
  • Books Don't Fear the Whitespace and Don't Make Me Think - recommended