marchitecture

From IndieWeb
Jump to: navigation, search


marchitecture is a term for architecture-like diagrams that contain lots of jargon, buzzwords, or marketing phrases for sales or political reasons yet make little actual sense, especially if you look at the apparent or implied relationships therein.

Examples

2008 Social Web Open Stack

2869986857_3a22ababf7.jpg

Though see attempts to make it practical, e.g.:

2008 Open Stack tshirt

3180283257_08bb9feff0_z.jpg

2009 The Blimp

3341525531_61453988c4.jpg

2012 Social Business Architecture

BpI4hrvIgAEN--J.png

Dilbert

Dilbert comic: Director of marketecture

See Also