marchitecture

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marchitecture (or marketecture) is a term for architecture-like diagrams that contain lots of jargon, buzzwords, or marketing phrases for sales or political reasons yet make little actual sense, especially if you look at the apparent or implied relationships therein.

Examples

2008 Social Web Open Stack

Though see attempts to make it practical, e.g.:

• 2009-03-19 Will Norris The Open Stack (in PHP)

2008 Open Stack tshirt

2009 The Blimp

2012 Social Business Architecture

See Also

• http://en.wikipedia.org/wiki/Marchitecture
• architecture astronomy - related in terms of unproductive distraction, but not the same thing
• lulz
• https://twitter.com/GainXGlobal/status/826030978435051520
  • "The #Digital Bank: Tech #Innovations Driving Change via @EYnews @JimMarous
    http://bit.ly/2jtuV6r
    #fintech #innovation #AI #blockchain" @GainXGlobal January 30, 2017
• 
• https://twitter.com/chris_whong/status/1098193938651987969
  • "" @chris_whong February 20, 2019
  • 
• https://twitter.com/dhinchcliffe/status/1537581694609506304
  • "New Post: How #decentralization and #Web3 will impact the enterprise
    
    https://www.zdnet.com/article/how-decentralization-and-web3-will-impact-the-enterprise/
    
    I'm sure you were dying to know how the largest new tech trend is going to impact our organizations. Around the edge at first. And then a lot more.
    
    #DAOs #crypto #metaverse #cio #cto" @dhinchcliffe June 16, 2022
• 1997-era "WebApp" marketecture: