Positive Arguments for the Indie Web was a session at IndieWebCamp 2012.
Notes from etherpad: https://etherpad.mozilla.org/indiewebcamp-mrx
When: 2012-06-30 14:00
Non-negative reasons for the indie web (it's a marketing problem not a technical one)
Presented by: Brett Slatkin http://onebigfluke.com Hash tags: #mrx #indieweb
Survey results presented:
- Customizing the look & feel
- Makes it easier to search through your content
- Easier discovery -- e.g. avoids multiple profile confusion
- personal brand; design skills; nunchuck skills
No Censoring - say whatever you want!
- autonomy, nobody can stop me from what i'm doing; different than anonymous
- Something you identify with
- especially email – instead of being "Jan of Gmail", which is endorsement in a way; use own domain for content and email – even if you route it to Gmail
- (What your email address tells about your computer skills: http://theoatmeal.com/comics/email_address )
- 5 whys:
- autonomy; you're in control of it; you can take it with you; number portability; email portability; strategy for email migration; archival of content is the problem
- affiliation with the company; often linked with autonomy
- Is there a positive affiliation? Captain planet
- more like external; show someone else you're affiliated; where as autonomy is internal; that you are in control
- appreciation; i have to keep updating my address book
- status; perceived as cool
- (the sixth why) privacy
- Metrics; who checks my site?
- Ego; status
- Why don't you get this for Facebook?
- Hosting your own analytics software (e.g. piwik) for control over your data
- Being on the forefront of something new
- Freedom to upgrade to the latest thing, not restricted by devs elsewhere
- Equally, freedom *not* to upgrade
- E.G. public outrage at FB ui+ux changes
- Personal & personal brand
- Technical: Convenience for hosting a page; technical freedom
- similar to email, even when you’re on Github pages you can use your own domain to hide the fact
- Animated gifs!!!
- Personal expression; can't set background color like myspace, embeds; can't type more stuff
- customization; feel
- Discovery; Facebook page can't link to everything; personal site can; central hub for you
- Pulling responses to content from around the web back to the original, all in one place
- See http://indiewebcamp.com/backfeed
- life stream
- Freedom to choose monetization (or not); how people pay for the content
- could pay myself; or pay to tumblr
- Family sites
- extended family sites
- age-independence; kids can participate
- computing eduction benefits: educates kids about the web
- multiple people participating together; collaborative site; part of a group
- firstname.familyna.me, email@example.com
- Archivability; static site generator; value in private mirrors; always have a copy
- Learning experience of creating a site; Ham radio argument
- bicycle maintenance
- When you die; you can say who gets your data
- put your domain name in your will
- memorial experience on facebook
- artistic: People are proud of what they own
- date: People own their copyright
- Part of a cool club: it’s hard but you can do it
- Fixie bikes
- You can sign up for IndieWebCamp
- We all met
Reading List: Where can we refer people to (apart from IWC Wiki) for good reasons for #indieweb?
Use five core concerns to build better relationships.
- Express APPRECIATION – listen to your coworker’s perspective, find merit in it, and communicate your understanding.
- Build AFFILIATION – look for ways to connect; face challenges together, side-by-side.
- Respect AUTONOMY – be careful not to tell the other what to do.
- Acknowledge STATUS – respect the experience and expertise of the other; when status is recognized, people feel more calm, relieved, and relaxed.
- Make ROLES more fulfilling – help people craft roles that are meaningful and effective.
– from Roger Fisher and Daniel Shapiro, Beyond Reason: Using Emotions As You Negotiate http://alexlinsker.com/82/
5 basic User Experience principles, fulfilling the human needs for
- stimulation (self-oriented)
- popularity (others-oriented)
Improvements to the Survey questionnaire:
- question: Do you know what a domain name is?
- every question should have one free-form field
- "How much do you spend a month?" should have 0 as choice