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Notes archived from: https://etherpad.indieweb.org/onboarding
IndieWebCamp Düsseldorf 2017
Session: Onboarding & Personas
When: 2017-05-13 16:30
- ... add names
- IndieAuth barrier to entry to IndieWebCamp
- Jeremy: historically intentional because of people who wouldn't want to do but just talk; but kept out curious people too, now has more negative than positive effects
- First objective: Onboarding to the community
- Personas (started in IWC Berlin 2016: https://indieweb.org/2016/Berlin/onboarding) could help develop a proposition
- was a full-day exercise
- hard to decide on these
- ran out of time to finish up
- Unclear what IndieWebCamp is about and who's it for; wiki is confusing
- But setting up website for wiki sign in was fairly easy in comparison
- Question: are there any other digital touchpoints beyond the Wiki?
- mostly personal webpages
- Jeremy: Homepage should be more propositional
- Site revamp 7/2016 (indiewebcamp.com -> indieweb.org) was about making it more accessible
- Word of mouth seems to be a very effective way to onboard new people
- "Is this something for me if I'm not a developer?" (-> is this a hackathon?)
- Common misconception, maybe a flaw in the communications (it's the other skills that are actually well in demand)
- Jeremy: The original reason for putting the barrier into place is long gone
- It would be important to get people on board who do not fulfil the current "requirements"
- Having your own website is great, it's the purpose of the movement, but must not be precondition
- Suggestions for improvement:
- make a more organized landing page
- links go to events but event pages assume people have seen the homepage
- people who this is for are not mentioned
- problem with the 2016 renewal: it was technically driven?
- make a brand new site indieweb.org and integrate the wiki with that later? (not realistic, change is rather going to be incremental)
- examplary journeys to illustrate how people come from different entry points
- "if you have a project it's fine, if not, you are just as welcome"
- Joschi demoing the IndieWebWeek site
- competitor analysis: what do other, similar movements do? what is their proposition?
- indiewebcamp is a rather opinionated community, not just an event
- current landing page does not show clearly enough that the common effort is not some code (as in a open source project) but to do something with it (everybody on their own site)
- talks, articles could be condensed down to snack-size pieces for this purpose
- feedback: would have been great to see the intro talk from this morning on the website beforehand
- a video of that should probably be on the front page?
- analytics/analysis: how do people get to the site, what do they do
- server logs probably sufficient (referrers...)
- a session like this on every event, to collect ppls experiences; basic qualitative data
- user journey mapping
- a first update can be as easy as adding one paragraph at the top of the landing page meeting above requirements
Video recording of this session: https://youtu.be/q-pkYpXyV6w?t=3651