From IndieWeb

Gamification is applying the principles of game design to other software - originally focused on usability, it has become a byword for dark patterns exploiting intermittent reinforcement and leader boards.

See Also

  • Criticism: 2021-05-04 WIRED: The Power and Pitfalls of Gamification / When tech companies first adopted the technique, there was hardly any science supporting it. Now researchers know when gamelike features helpโ€”and when they hurt.