pdf;dr

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pdf;dr is when you avoid clicking a link because it's a PDF.

Related: SEO HTML is better than PDF.

See Also

• http://tantek.com/2013/305/t2/pdf-dr-avoid-clicking-link-pdf
• https://twitter.com/stevefaulkner/status/793399153703419904
• https://gds.blog.gov.uk/2018/07/16/why-gov-uk-content-should-be-published-in-html-and-not-pdf/
• http://questionablecontent.net/view.php?comic=4304