small web

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Small Web is a phrase used in a 1999 article, a hosting service, two consulting services, a May 2020 article, a Aug 2020 blog post to aspirationally describe (without citing) a subset of IndieWeb principles, and most recently a HackerNews summary of Gemini.


Criticism of Aug 2020 repurposing

Nirvana fallacy

The 2020 August repurposing of "small web" and subsequent rhetoric describes what the "small web" aspires to be in comparison to a narrowly-framed view of what the IndieWeb actually already is today in practice, and thus is an example of the Nirvana fallacy.

Digital greenwashing


Appropriate all the good values and ideas from, re-heat it add some feel-good word salad and we have this "Small Web".

Yes, by all means let's get back to a more decentralized and distributed web. But providing a service where you are still hosting your site on someone else's servers and on someone else's domain and calling for values is just digital green-washing.

Emphasis added.

Narcissism of Small Differences

Desire to be left alone

Criticism of this page

See Also