2014/getting-started-with-known
Getting started with Known
2pm
goal: as easy as (or easier than) WordPress, or for people who don't host their own - as easy as signing up on Tumblr
works either as a single-user or multi-user site
can write plugins to add additional post types (like chickens)
who are the competitors? WordPress, primarily; to a lesser extent tumblr ("a tumblr that you own"), hootsuite and buffer (from the syndication aspects)