influencer
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An influencer is a person with a large number of followers, typically on social media silo profiles, often with their own independent blog, who also receives a lot of responses on their posts, that brands sometimes seek out, and other times themselves seek out brands, to do deals for goods and/or services in exchange for posts.
Why
Being or becoming an influencer may be another motivation to POSSE your posts, to expand your reach, and show greater engagement by backfeeding responses to your own website.
See Also
- 2019-05-26 The mysterious Instagram influencers offering cash for hotel bed jumping videos
- 2018-06-13 Instagramβs Wannabe-Stars Are Driving Luxury Hotels Crazy
- http://www.acehotel.com/contact/influencer-media-stay
- http://www.starwoodhotelshawaii.com/influencer
- business-model
- 2019-04-10 Independent UK: Instagram influencer cries at the prospect of getting a 'normal' job after account is deleted
- https://techcrunch.com/2019/05/20/instagram-influencer-celebrity-accounts-scraped/
- https://www.theatlantic.com/technology/archive/2019/05/how-creators-became-influencers/590725/ good article with some history and subtlety of the difference between creator and influencer in the social world
- Criticism: 2021-05-01 The Guardian: βI was addicted to the highβ: I became an influencer as a joke β then it nearly broke me
- ^^ The Accidental Influencer: How My Need To Get Likes Nearly Ruined My Life, by Bella Younger, is published by HarperCollins on 2021-05-13
- 2021-06-14 Name of the Game β Real Life
The first question presented to us was βHow would you define influencers?β