An influencer is a person with a large number of followers, typically on social media silo profiles, often with their own independent blog, who also receives a lot of responses on their posts, that brands sometimes seek out, and other times themselves seek out brands, to do deals for goods and/or services in exchange for posts.
- 2019-05-26 The mysterious Instagram influencers offering cash for hotel bed jumping videos
- 2018-06-13 Instagram’s Wannabe-Stars Are Driving Luxury Hotels Crazy
- 2019-04-10 Independent UK: Instagram influencer cries at the prospect of getting a 'normal' job after account is deleted
- https://www.theatlantic.com/technology/archive/2019/05/how-creators-became-influencers/590725/ good article with some history and subtlety of the difference between creator and influencer in the social world