It uses a geofence of one's general neighborhood (often pre-defined) to make a semi-private social network of neighbors for sharing (semi-) private posts. Semi-private because one must be a member of a particular neighborhood to connect with other neighbors. Messages can be shared with a variety of additional surrounding neighborhoods if desired.
People generally use it to share neighborhood information and events, know their neighbors better, look for service worker recommendations (babysitters, handymen, plumbers, etc.), and act as a neighborhood watch of sorts.
- private posts
- 2020-07-03 SF Weekly: The Narcs of Nextdoor / The San Francisco-based neighborhood social media platform has a Karen problem
Nextdoor’s creators set themselves up to have to deal with the same problems communities are naturally plagued with, including racist and classist gadflys.
- Criticism: 2021-08-31 Neighborhood, watched / Thanks to social media, we know more than ever about local crime. But are we any safer?
“We survived a long time in society without knowing everything, without having perfect information,” Lageson says. “And now we’ve convinced ourselves in the digital age that we must know everything, we can never forget anything and everything must be archived. And we really don’t ask why.”
- Criticism: 2017-05-18 Buzzfeed: Racial Profiling Is Still A Problem On Nextdoor
- 2018-10-15 The Verge: Outgoing Nextdoor CEO not amused by @bestofnextdoor