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audience is an experimental property of a post that indicates the intended recipients (readers) of the post. The audience property value is an h-card for the person or group that is the intended audience.

Indieweb examples

Aaron Parecki

Aaron Parecki has been occasionally publishing posts with an explicit audience, since 2017-03-22.

Eddie Hinkle

Eddie Hinkle occasionally publishes posts with an explicit audience since 2018-11-18.

  • Currently it's mostly been focused on posts written for online university classes like this post.
  • There are plans to also use this field to control access to private posts

Sven Knebel

Sven Knebel has implemented a prototype of AutoAuth. The audience for posts secured through it is a list of URLs, which the requesting token has to be obtained for.

Vincent Pickering

Vincent occasionally publishes posts with an explicit audience since 2019-03-07.

  • This is being used because my blog straddles a few different disciplines and I wanted users to understand which context I am speaking within.
  • Controlled by a simple frontmatter addition outputting the relevant tags


Synchronized audiences

Many systems have groups with membership, and if a member posts to a group the audience is automatically the group members. In an Indieweb example, this might be useful too: if I e.g. create an audience of "HWC Berlin attendees", other attendees should be able to easily post with the same audience. Ideas:

  • published (potentially access protected) lists of users, audience property refers to that
  • local list following a published list, asking for confirmation for changes
  • …?

Silo examples

  • Nextdoor has a choice for where your posts go, between only your neighborhood, or a collection of local neighbourhoods.
    • Nextdoor post.PNG Nextdoor select neighborhood.PNG
  • Facebook allows one to prescribe a specific audience by using its friends list functionality. More details about the options can be found on their help page.
    • audience drop down.PNG


See Also