login wall

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login wall (AKA authwall or auth wall) is a UI antipattern used by some silos like Medium to prompt returning users with a login UI, sometimes after some number of viewed pages, that blocks viewing or using the site until the user has logged in. When presented immediately (upon first visit), this is a registration wall.

Silo Examples

LinkedIn

Main article: LinkedIn#Public_Profiles_Require_Login_to_View

LinkedIn redirects any attempt to access a profile with an "authwall" that forces you to login before you can view a profile.

linkedin-authwall.png

Medium

Main article: Medium

See the Medium page for specific UX examples and criticism.

Quora

Main article: Quora

stub. needs screenshot.

Quora presents a login prompt when trying to read (how many? even just 1? or when scrolled?) answers to a question.

Articles

  • 2014-03-02 Nielsen Norman Group: Login Walls Stop Users in Their Tracks
    Summary: Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the reciprocity principle.

    In our many usability tests, we rarely have seen users more annoyed than when they come across a login wall. Login walls are pages that ask the user to log in or register before proceeding.
  • 2017-01-11 9 Ways to Make Login Walls Suck Less

See Also