login wall

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login wall is a UI antipattern used by some silos like Medium to prompt returning users with a login UI, sometimes after some number of viewed pages, that blocks viewing or using the site until the user has logged in. When presented immediately (upon first visit), this is a registration wall.

Articles

  • 2014-03-02 Nielsen Norman Group: Login Walls Stop Users in Their Tracks
    Summary: Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the reciprocity principle.

    In our many usability tests, we rarely have seen users more annoyed than when they come across a login wall. Login walls are pages that ask the user to log in or register before proceeding.
  • 2017-01-11 9 Ways to Make Login Walls Suck Less

See Also