Writing Interface Copy to Build Trust was a session at IndieWebCamp SF 2019.
Notes archived from: https://etherpad.indieweb.org/copywriting
IndieWebCamp SF 2019
Session: Writing Interface Copy to Build Trust
When: 2019-12-07 16:10
- Andi Galpern (session facilitator)
- Jacky Alciné
- David Shanske
- Tantek Çelik
- Jeremy Keith
- Johannes Ernst
- Dietrich Ayala
- Bradley Allen
- gRegor Morrill (remote)
- Chris Aldrich (remote)
Writing interface copy for the Indieweb
OAuth - scope / permissions, like a key card
- description of scope
- miscommunication of impact of scope
- remove complexities
- simplifying it as a dev
- make it obvious
- don't make me think
- Feynman technique
8 seconds to understand something or people give up
Billboard technique, less than 7 words
Eliminating the single point of person(SPOA, SPOS, etc)
Write it in text (microcopy) first, then do visuals
Idea to add a wiki page for all the community services...Micropub services like OYS, webmention services like Bridgy.
Write like you're speaking to a human. We are after all a "people first" centered group.
Jacky Alciné accepted he is a content farm.
"Institute of the Future of the Book" = updatable books?
As an example of this, why don't we simply use the phrase @mention instead of calling them webmentions? People already know what the functionality is, they don't need to know what the spec is called. Our real innovation is simply making @mentions work across platforms.
Micro.blog will be even more powerful when it has a large competitor and both it and the competition allow easy import/export of data and interoperability.
'Sane defaults' - decisions not options.
indiewebify.me as a copywriting example
Adopt an old wiki page today!
Talk like a human
Use plain language
Would be great to have a glossary!