mascot

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An IndieWeb mascot could offer a visual representation of the community & philosophy to create welcoming visual explanations for those new to the IndieWeb. Also, mascots can be fun.

At the 2021-04-21 Homebrew Website Club - Americas, there was some discussion of the value of a mascot for the Indie Web. Documenting and continuing to add thoughts here. Please vote for your preference, and/or add thoughts and comments! -- Tracy Durnell 2021-05-05

Brand Notes

  • the IndieWeb represents multiple different elements at once: the community using the Indie Web, the tools that provide the infrastructure for the Indie Web, and the philosophy of the Indie Web
  • visually, an Indie Web Camp logo already exists, featuring warm colors and geometric elements

Mascot Ideas

Mushrooms

Benefits

Metaphorically:

  • mushrooms and mycelium are apt for the connective nature of the Indie Web - mycelium form vast networks under the forest floor, and although only the mushrooms are visible, the fungus organism spreads much farther and is vital ecologically
  • mushrooms have a great diversity in appearance, which complements the plurality principle and is anti-monoculture
  • mushrooms are fruiting bodies, e.g. the fruits of our labors

Visually:

  • mushrooms can be cute!
  • mushrooms come in many shapes for visual variety
  • mushrooms come in many colors, including red, orange, and yellow, to complement the existing Indie Web Camp logo
  • 🍄 has an emoji

Considerations

  • avoid drug and phallic associations in design

Interest

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Bees

Benefits

Metaphorically:

  • honeybees work together to build something bigger - lots of individuals pitching in
  • connects with the metaphor of a digital garden
    • bees are essential to a thriving ecosystem
  • honeycomb could visually represent building blocks
  • honey lasts forever and is also delicious ;)

Visually:

  • bees can be cute!
  • honeybees are yellow and black, and can be visually represented with stylized shapes, to complement the style of the existing Indie Web Camp logo
  • could also use hexagon shape of honeycomb to continue geometric theme
  • Also has an emoji 🐝

Considerations

  • bee mascots and logos may be relatively common (e.g. Swarm)
  • it should be a friendly bee, not a threatening wasp

Interest

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Other Mascot Ideas

  • Loqi - dinosaur - Loqi is not unique to the Indie Web however
  • cats - Very Internet and also cute
  • hermit crabs and turtles - carry their home around on their backs
  • Add your idea here...

See Also