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There are many reasons why you should use the IndieWeb, from controlling your experience on the web (instead of corporate algorithms), to deciding where and when to post your content and where it goes.

Perhaps you're done with others owning your content, your identity, and your self.

Our online content and identities are becoming more important and sometimes even critical to our lives. Neither are secure in the hands of random ephemeral startups or big silos. We should be the holders of our online presence.

Why Indie Web

Why have your own website

Identity and recognition

  • Brad Frost:
Writing on your own website associates your thoughts and ideas with you as a person. Having a distinct website design helps strengthen that association. Writing for another publication you get a little circular avatar at the beginning of the post and a brief bio at the end of the post, and that’s about it. People will remember the publication, but probably not your name.— Brad Frost

Control and agency

Better UI and UX

  • Better UI/UX. E.g. better navigation and embedding than Twitter, a simple citation UI [1].
  • You can make your site look how you want. You control placement of everything from images to text to anything you have written. If something looks off to you on a site you have made, you can change it.


  • Customisable visual design: not everyone likes the visual design of sites like Twitter and YouTube. Being able to say "no, I don't want what you say I want, I want this", while still implementing the same set of standards means people have the freedom to innovate in graphical style.
  • The freedom to decide what content and what types of content to publish. Set your own rules and your own limits. Erik 21:53, 3 July 2013 (PDT)
    • Longer notes. Host notes on your own site that are longer (perhaps even just slightly) than the 140 character Twitter limitation . Tantek 16:58, 27 February 2013 (PST)

More empowering

  • Richer content embedding. Auto-embed images, video, and any other rich content you want from your own notes, instead of waiting for Twitter to implement it. E.g. compare original and tweet copy. Tantek 16:58, 27 February 2013 (PST)
  • APIs only expose some aspects of your data: having your data under your control allows you to add new functionality to that data, adding new methods of discovery and connection based on the specific shape of that content.

More author centric

  • You can write the kind of content you like in a way that you think is appropriate for your audience. If you like writing long essays, you can make a design that suits that need; if you like shorter notes or just want to share recipes, you can make a site that lets you do that.
  • Link destinations see you / your site as a referrer and credit you with sending traffic. Some silos (Twitter, Facebook, YouTube) wrap all links published in posts with their own link-redirectors (t.co, www.facebook.com/l.php?u=, www.youtube.com/redirect?q=) thus making the link destination think they're getting traffic from the silo in general, rather than from you and your profile. Links on your own site, however, notify destinations through the HTTP REFERER (sic) that your site (and thus you) are sending them traffic directly. Tantek 15:09, 13 March 2013 (PDT)
  • Amazon affiliate links work. As part of their link-wrapping strategy, silos (e.g. Twitter, Facebook) may strip affiliate information from Amazon links, and/or only link to the where an Amazon link redirects to, and/or add their own silo-specific Amazon affiliate code to all the Amazon links in your posts! When you publish Amazon affiliate links in posts on your own site, the links work as expected. Tantek 15:09, 13 March 2013 (PDT)
  • No visibility limits. There are no arbitrary character limits or limits on how much content you can see before clicking "See more" or "Read more".

More robust

Reach more people

By publishing on your own site with good simple ad-free HTML you get better search engine rankings for your ideas than any ad-packed js;dr silo.

By POSSEing your post from your site to silos of your choice, you reach those who read primarily inside those silos, in addition to traffic / readers from search engine results.

In total you get more traffic and your ideas reach more brains.

Emotional Support

Per 2015-05-04 Why you should have a blog as summarized by [2]:

Having a blog can get you through the tough times, the lonely times and the confusing times.

Or as mentioned in https://www.jvt.me/posts/2019/07/22/why-website/:

It's a great way to have a place to "scream into the void"

Learn as you go

Building your own website is an opportunity for you to learn about web development. Because you are in control of your website, you can learn at your own pace. You can explore topics like HTML, CSS, JavaScript, and content ownership in the context of your own ideas.

Whereas working on a corporate project involves meeting requirements that are usually set by someone else, you can set your own needs. This starts you on a journey toward learning the technologies that will enable you to bring your vision of your website to fruition.

Avoiding problems

Content loss


Identity loss

  • Your identity is misrepresented by silos with no avenue to correct the false "facts," e.g.
    • Amy Wilentz: "Google Killed Me".
    • Facebook’s use of “ethnic affinity” as a proxy for race is a prime example. The platform’s interface does not offer users a way to self-identify according to race, but advertisers can nonetheless target people based on Facebook’s ascription of an “affinity” along racial lines. In other words. race is deployed as an externally assigned category for purposes of commercial exploitation and social control, not part of self-generated identity for reasons of personal expression. The ability to define one’s self and tell one’s own stories is central to being human and how one relates to others; platforms’ ascribing identity through data undermines both.
      -- via Friction-Free Racism by Chris Gilliard, 2018-10-15
  • Or your identity was re-assigned. E.g. 2011 Twitter re-assigned @girlgeeks to a trademark holder, then reversed it eventually but only at request of said trademark holder; 2015 How Instagram closed my account and gave it to a football celebrity

Site loss


Content theft

  • Your art has been sold without your permission (or notification!) to a third party who then profited from it, for example, deviantART selling your work.
  • You aren't happy that silo owners could use your work without compensation. (Instagram's terms of service change in January 2013 will allow them to use your work for "in connection with paid or sponsored content or promotions, without any compensation to you" - see [10]).
  • Your content was taken and its ownership errantly transferred to a big content copyright holder / media company. (YouTube video upload, 2012)

Content And Identity Abuse

  • You dislike your identity being used to advertise stuff you never consented to advertise. Facebook again.
  • You dislike seeing your content on silos surrounded by ads. Facebook puts adds in the sidebar next to anything you post. Other silos do so similarly.

Personalisation/filter bubble

  • Facebook attempts to target you specifically with content you enjoy and thus creates filter bubbles. Over-personalisation of content by social media silos means you are often left unexposed to material you would find interesting or informative but which the algorithm has decided isn't for you.
  • In 2012, Facebook conducted a study where they "manipulated the emotional content" of user's news feeds in order to see how people would react if they changed the ratio of positive to negative stories in feeds. This study was done without the consent of the users and a member of Facebook's data science team apologised after the study was published and then criticised. Personalisation apparently now also includes personalisation for the purpose of psychological experimentation.

Negative community

  • You aren't happy with the community or perceived community that comes baked in with the silo-based tools you use to publish. Perhaps you want to share photos of things you like without people making assumptions regarding your gender or race or social class (see danah boyd's The Not-So-Hidden Politics of Class Online).
  • Being part of a social silo, community, or service may potentially paint a person's own identity negatively by being a member of the service. 1
    • Some social media silos may start out with neutral or reasonable brands which don't reflect on their users' own identities or personal brands, but over time they may become toxic, problematic, or promote ideals which their users don't necessarily approve.
    • Some people have quit Twitter and Facebook because these services have allowed the spread of White Nationalist, Nazi, or genocide idealism(s), allowed users to cause harm to others, spread falsehoods, or even allowed other users to break the services' Code of Conducts with impunity.
    • Some silos (example: Gab.ai) don't provide explicit marketing on their homepages about the types of (negative) community and members that they promote or encourage, but by being a part of the service and its network, people may unknowingly be branding themselves as aligning with a variety of principles which they don't personally espouse.

Content lockdown

Loss of Income

Attempting to build a business or income streams on social media can have devastating consequences if your account is throttled via algorithms or deleted for any reason including potential reported abuse or site-deaths. Services like Twitter and Facebook have a history of deprecating or removing APIs which have destroyed businesses which were attempting to be built upon them.

Why Indie Web Camp?

  • You're here because you know this and you want to design and build a web presence where you're in control.
  • Maybe you bought your own domain for vanity reasons but now want to put it to good use.

We, the organizers of IndieWebCamp want that as well, and have started building it for ourselves.

Join us and together we can grow the IndieWeb.

(More motivational examples/citations linked from: "Itches & Scratches: sharecropping and site death" - 2010-199 Federated Social Web Summit talk by Tantek)

Why Indie Web Camp community?

  • Because building the IndieWeb is a continuous process. The IndieWebCamp event is inspiring, but we need to carry on doing so for more than a few days a year when we meet in real life.
  • Because we can support one another and share the best way to do things.
  • As we discover new ways to do things, we can document the crap out of them.
  • Because some of you live out in the middle of nowhere. You are welcome to join in too!


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See Also