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Bluesky is a public-benefit LLC and project run by Jay Graber and initially proposed by Jack Dorsey, former Twitter CEO, to “develop an open and decentralized standard for social media” and has Twitter-like features.

If you are looking for the open protocol being developed by Bluesky, see:

Bluesky's CEO is Jay Graber. The board of directors includes Jay Graber, Jack Dorsey, and Jeremie Miller. They each have equal voting power.

Citations for the above:


(stub section)

Why use or syndicate to Bluesky?

It's another interesting social web protocol experiment that has goals of decentralization and prioritizes user identity and migration (accounts and posts).


How to

How to use your domain

How to POSSE

(stub - needs to be filled in, several IndieWeb community members are POSSEing to Bluesky, so let's document best practices for POSSEing to Bluesky)



Bluesky has been roughly described as Twitter-like, thus has a similar set of features as Twitter.

IndieWeb Examples

Aaron Parecki

Ryan Barrett

Manton Reece

Manton Reece cross-posts most of his blog posts to Bluesky using's built-in support for Bluesky.

2023-04-29 Manton Reece: Getting started with Bluesky XRPC (archived)

I’ve done a little work now with the XRPC layer of the AT Protocol, supporting cross-posting to Bluesky from This post is about what I’ve learned.


capjamesg publishes manually to Bluesky every so often. He is working on a few open-source projects related to Bluesky:

Jacky Alcine

  • Jacky Alciné uses his main domain as his handle (since ???).
    • Currently, all cross-posting happens manually

Ana Rodrigues

  • Ana Rodrigues with her domain as handle.
    • Currently, some cross-posting happens manually. Still debating if where all posts will live.

Marty McGuire


  • Vika uses one of her domains, as a handle since 2023-06-15.
  • POSSE is currently done manually, but Bluesky adoption may be a driver for better syndication support in Kittybox.

... add yourself ...

IndieWeb Features

  • personal domain as identity:
    • "I'm glad to see that BlueSky supports custom domains! I have zero interest in sitting on a username in the bluesky namespace. Setting it up was roughly the same as pointing your own domain to a hosting provider, and a lot easier than Mastodon/ActivityPub!" @Aaron Parecki March 6, 2023

IndieWeb Requests

Requests to add support for building blocks to make the service more IndieWeb friendly:




After early funding from Twitter, it was spun out as its own company before Elon Musk acquired Twitter. It now operates independently, and is entirely employee-owned.

Citations for the above:



  • tweet thread announcing the project
    • "Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of this standard. 🧵" @jack December 11, 2019







New Organization

Formed Bluesky PBLLC, a Public Benefit LLC as an independent organization.

Also see this post by Ryan Barrett for details on corporate structure, ownership, governance, and history, along with a few technical design decisions:

AT Protocol

Main article: AT Protocol

"ADX" iteration of the protocol renamed to “Authenticated Transfer Protocol” — or the “AT Protocol.”


  • 2023-05-02 The Verge: Bluesky showed everyone’s ass / In many cases, literally.

    The question What’s it really like over there? is essentially what is driving user growth. From inside these garden walls, among the 55,000 users, I can tell you it’s absolutely wild.



    • "It is worth noting that this is the second hand wavy proposal Dorsey has come up with in the space of 12 months. BlueSky promised much the same.

      The Stolen Valor of calling it ‘Web/X’ should be a warning as should the fact that CryptoPonzi land is sinking today as Celsius rugs." @hallam June 13, 2022

Not Twitter controlled

Note: a separate organization from Twitter was announced 2022-02-07. Twitter also has no equity or other involvement in Bluesky. Citations here. Notably:

Twitter’s funding of Bluesky is not subject to any conditions except one: that Bluesky is to research and develop technologies that enable open and decentralized public conversation.

@bluesky on Twitter, Apr 25, 2022

Criticism & thread:

  • "Jack is many things, but an idiot he is not. He's whip smart. He knows we exist, he literally follows us.

    This is not an announcement of reinventing the wheel. This is announcing the building of a protocol that Twitter gets to control, like Google controls Android." @joinmastodon December 11, 2019

See Also