tagline

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A tagline is a short phrase intended to uniquely identify a person, product, or organization, usually displayed visually on a web page shortly after the name.

IndieWeb Examples

Ben Roberts - "SysAdmin, Developer, Technologist"
Ben Werdmüller - "Humanist technologist. Equality and adventures."
gRegor Morrill - "little g big R"
julie anne noying - "annoying people since 1981"
kmikeym - "Community through Capitalism"
skevski - "I make things happen"
jgmac1106 Make. Hack. Play. Learn

Community Examples

IndieWeb.org
a people-focused alternative to the "corporate web".
See IndieWeb Tagline below for history and uptake in the wild.
...

Silo Examples

GooglePlus has a tagline field in the About page.
WordPress has a specific tagline field for blogs that most often appears under the site title to be used this way
Known's subtitle field can be used this way
Blogger's description field for blogs can be used this way

Differences from Bio

A bio is typically one or more grammatically complete sentences, whereas a tagline is typically a partial sentence or series of words. A tagline is not always descriptive of the thing, whereas a bio is intended to be descriptive. Additionally, bios are normally only associated with people, whereas taglines apply to companies or products as well.

Marking up

Many blogs have a subtitle feed that functions as a tagline. In Atom these are marked up as subtitle For h-feed using p-summary is suggested to mark this up. unmung translates atom subtitle to p-summary eg

IndieWeb Tagline

The indieweb.org (formerly indiewebcamp.com) website has had a tagline on the homepage since 2012.

Currently:

The IndieWeb is a people-focused alternative to the "corporate web"

Uses in the wild

Uses in the press, blog posts, tweets, comment silos, etc.

https://www.crunchbase.com/organization/indieweb
https://blog.adafruit.com/2016/08/31/indieweb-people-focused-alternative-corporate-web/
https://news.ycombinator.com/item?id=18938518
https://twitter.com/polycotscoop/status/1093268370642866182
- "The IndieWeb is a people-focused alternative to the "corporate web". Attend IndieWebCamp on February 23-24 in Austin, Texas to get involved.
  
  https://indieweb.org/2019/Austin" @polycotscoop February 6, 2019
https://wordpress.org/plugins/indieweb/

google search

History

"Own your data"
- first tagline added to the website on 2012-06-10 by Tantek Çelik
"The IndieWeb is an alternative to the ‘corporate web’"
- replaced the original tagline on 2014-03-09 after IndieWebCamp SF by Scott Jenson
"The IndieWeb is a people-focused alternative to the ‘corporate web’"
- updated on 2014-03-09 by Ryan Barrett on the same day, both per consensus in-person discussion at IndieWebCamp SF 2014.
https://twitter.com/polycotscoop/status/1093268370642866182
- "The IndieWeb is a people-focused alternative to the "corporate web". Attend IndieWebCamp on February 23-24 in Austin, Texas to get involved.
  
  https://indieweb.org/2019/Austin" @polycotscoop February 6, 2019

Similar Usage

Others have expressed the challenge / opportunity we (as a community) are facing / solving in similar ways, with a similar contrast:

2016-08-10 @anildash: The lost infrastructure of social media
"My hope is that those who are building tools today will see what’s come before and use it as inspiration to help give voice to people on the web in ways that are a bit more open-ended and a little less corporate-controlled than the platforms we have today."
[see also lost infrastructure] This clear contrast of people vs. corporate is very much akin to the contrast in our tag line of
The IndieWeb is a people-focused alternative to the "corporate web".
emphasis added in both blockquotes.

Brainstorming

Brainstorming new/alternate/additional IndieWeb taglines below.

"The web you own"
- proposed by Shane Becker
"Because URLs are people too."
- Referenced by Kevin Marks at [1]
"Building the web you want."
- Refinement of sentiment by Chris Aldrich on IRC "...this is the web I actually want instead of the one I'm stuck with right now."
"To silo is human, to syndicate divine."
- This can be found hidden in the source code for Known.
"You too can possess the 'One URL to rule them all.'"
- Referenced by Chris Aldrich in How many social media related accounts can one person have on the web?! "When I think back on setting up these hundreds of digital services, I nearly wince at all the time and effort I’ve spent inputting my name, my photo, or even just including URL links to my Facebook and Twitter accounts. Now I have one and only one URL that I can care about and pay attention to: my own!"
"I am my own silo." slight rephrasing of direct quote from Jeffrey Scudder at IndieWebCamp LA 2016 (see Youtube.com for the original)
"indieweb.org, own your own content, avoid big silos, bit like the rebel alliance but for websites. #indieweb" — https://twitter.com/loopdouble/status/813151033715204096
"silos gonna silo" via Kevin Marks in chat
"It's more than just the words" from an eponymous article by Rachel Andrew
"You can think of IndieWeb as what the old blogosphere might have become if MySpace, Friendster, Facebook, Twitter, et al. hadn’t happened." —Chris Aldrich
"Indieweb is at heart a group of people encouraging you to have your own website." Kevin Marks responding to @fluffypony on twitter
"We build for ourselves so we can interact with one another." Quote from Jacky Alciné in his talk Opening a Restaurant to Share Our Cooking given at IndieWebCamp West 2020
"There’s a whole lot of IndieWeb sites out there, some very unlike the others, yet all can intercommunicate. IndieWeb should have claimed the “together, not the same” slogan before Google took it for Android commercials, because that’s exactly what IndieWeb is. And it is great."--via IndieWeb on IPFS: not yet by Evgeny Kuznetsov
"indie web is not a place, it's a state of mind " -- David Shanske at 2019/Austin/howto session