A tagline is a short phrase intended to uniquely identify a person, product, or company, usually displayed visually on a web page shortly after the name.
- Ben Roberts - "SysAdmin, Developer, Technologist"
- Ben Werdmüller - "Humanist technologist. Equality and adventures."
- gRegor Morrill - "little g big R"
- julie anne noying - "annoying people since 1981"
- kmikeym - "Community through Capitalism"
- skevski - "I make things happen"
- GooglePlus has a tagline field in the About page.
- WordPress has a specific tagline field for blogs that most often appears under the site title to be used this way
- Known's subtitle field can be used this way
- Blogger's description field for blogs can be used this way
Differences from Bio
A bio is typically one or more grammatically complete sentences, whereas a tagline is typically a partial sentence or series of words. A tagline is not always descriptive of the thing, whereas a bio is intended to be descriptive. Additionally, bios are normally only associated with people, whereas taglines apply to companies or products as well.
Many blogs have a subtitle feed that functions as a tagline. In Atom these are marked up as subtitle For h-feed using p-summary is suggested to mark this up. unmung translates atom subtitle to p-summary eg
The indieweb.org (formerly indiewebcamp.com) website has had a tagline since 2012.
- "Own your data"
- "The IndieWeb is an alternative to the ‘corporate web’"
- "The IndieWeb is a people-focused alternative to the ‘corporate web’"
Uses in Press
Others have expressed the challenge / opportunity we (as a community) are facing / solving in similar ways, with a similar contrast:
- 2016-08-10 @anildash: The lost infrastructure of social media
"My hope is that those who are building tools today will see what’s come before and use it as inspiration to help give voice to people on the web in ways that are a bit more open-ended and a little less corporate-controlled than the platforms we have today."[see also lost infrastructure] This clear contrast of people vs. corporate is very much akin to the contrast in our tag line of
The IndieWeb is a people-focused alternative to the "corporate web".emphasis added in both blockquotes.
Brainstorming new/alternate/additional IndieWeb taglines below.
- "The web you own"
- proposed by Shane Becker
- "Because URLs are people too."
- "Building the web you want."
- "To silo is human, to syndicate divine."
- "You too can possess the 'One URL to rule them all.'"
- Referenced by Chris Aldrich in How many social media related accounts can one person have on the web?! "When I think back on setting up these hundreds of digital services, I nearly wince at all the time and effort I’ve spent inputting my name, my photo, or even just including URL links to my Facebook and Twitter accounts. Now I have one and only one URL that I can care about and pay attention to: my own!"
- "I am my own silo." slight rephrasing of direct quote from Jeffrey Scudder at IndieWebCamp LA 2016 (see Youtube.com for the original)
- "indieweb.org, own your own content, avoid big silos, bit like the rebel alliance but for websites. #indieweb" — https://twitter.com/loopdouble/status/813151033715204096
- "silos gonna silo" via Kevin Marks in chat
- "It's more than just the words" from an eponymous article by Rachel Andrew